ADIDAS X TRAINING
Everything commences with an idea—a collective pool of concepts and designs dedicated to men's training. Our collaboration results in seasonal capsules that embody a creative direction grounded in functionality, all the while pushing the boundaries of traditional sportswear rules.
IDEATION PHASE FROM SKETCH TO PHYSICAL. CREATED ENTIRE LOOK IN CLO 3D INSIDE MAKER LAB. CONSTRUCTED AND ADDED BRANDING/FINAL DETAILS.
IDEATION PHASE FROM SKETCH TO PHYSICAL. UTILIZING BOTH 2D PATTERN DRAFTING AND CLO 3D, CONSTRUCTED PIECES TO CREATE MINI CAPSULE. THIS DREAM PHASE HELPED INFORM FINAL PRODUCT BROUGHT INTO SEASONAL STORY.
AT BEGINNING OF EACH SEASON, WE HAD A DREAM PHASE WHERE WE WOULD SKETCH & MAKE SAMPLES. UTILIZING WHAT WE CREATED, WE WOULD BUILD OUT ROOM’S TO TELL STORIES TO CROSS FUNCTIONAL TEAM AND SHOWCASE OUR WORK AND EXPERIMENTS THAT CAME FROM COLLABORATING AND IDEATION.