SAVAGE X FENTY LOUNGE

SETTING THE DESIGN DIRECTION FOR MEN'S LOUNGE, BEGINNING WITH ESSENTIAL CORE CLASSICS TO LAUNCH THE NEW CATEGORY. AS THE SEASONS PROGRESS, FASHION-DRIVEN STYLES WILL BE INTRODUCED, EXPANDING THE ASSORTMENT. THIS EVOLUTION ALLOWS US TO OFFER THE MALE CONSUMER A COMPLETE, EVERYDAY EXPERIENCE THROUGH A BROADER RANGE OF MEN’S PRODUCTS.

PROCESS & IDEATION

WWD ARTICLE ON MEN’S LOUNGE launch W/MARCUS STROMAN

Previous
Previous

SAVAGE X FENTY

Next
Next

SAVAGE X FENTY DIESEL