SAVAGE X FENTY LOUNGE

Setting the design direction for men's lounge, beginning with essential core classics to launch the new category. As the seasons progress, fashion-driven styles will be introduced, expanding the assortment. This evolution allows us to offer the male consumer a complete, everyday experience through a broader range of men’s products.

PROCESS & IDEATION

WWD ARTICLE ON MEN’S LOUNGE launch W/MARCUS STROMAN

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SAVAGE X FENTY SPORT

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SAVAGE X FENTY DIESEL